first women-only social media

First of its kind women-only social media platform

Tarun Katial- the prominent media personality and new media tech investor attracted lots of positive attention with his initiative of starting a women-only social media platform – the first of its kind called Eva- with Aparna Acharekar as the co-founder. Now, this platform is all set to reach new heights with its ambitious project called “Coto” which will empower women to enter the Web3 digital social ecosystem securely and confidently. Not only the participants but even the key production team of this project also consists exclusively of women.+

What new things they are doing?

Coto’s core focus would be to offer first-hand experience of participative ownership that elevates the position of participants by transforming them from passive content consumers to active content owners. As opposed to general social media sites, the participants would have a better say in how they want to monetize their content.

Taking ahead the tradition of its parent company, Eva, the Coto will also aim at minimizing digital malice targeted at women. The company’s statements also hinted at the advanced ecosystem for delivering the best socializing experience to the women. The predominance of big tech companies especially over how the digital content is created or consumed has affected the users’ security and privacy due to the inevitable issue of effective monitoring of large-scale global operations.

The philosophical challenges

It is not possible to dismiss the natural clash between the conventional monetization model and assuring the best privacy/security. For instance, the community-oriented digital platforms tie up with marketing agencies to provide them with the basic data of people to help them identify and contact the targeted communities. Collecting such data is hardly possible without lifting the security curtains. Web3, however, can change this.

Coto’s strict and logically developed verification methods are strategically designed to discourage unintended audiences from joining the community.

One of the key issues with predominant tech companies is their legal correctness in mentioning the commercial interests but often in a garbled format, indecipherable jargon, or at difficult-to-reach locations like hidden too deep inside a webpage. This coupled with the popularity and digital exposure they promise; makes it easier for users to ignore their privacy or security concerns before registering or using those platforms. However, the recent escalation in data breaches, digital molestation, and other cyber crimes including the ones targeted at individuals, has revealed the risks involved. In the case of women, such attacks can be more serious, especially when we talk about the obvious mismatch between digital broadcasting and ground reality when it comes to society’s perspective about the fair gender.

How are they different?

What makes Web3 platforms safer and more rewarding are the transparency as well as the shared commitments/stake between creators and participants. Besides, empowering the audiences to monetize the content that they post, actively helps in enhancing the content quality thus transforming digital content consumption into a meaningfully rewarding activity.

Making women financially independent

Due to its “skin-in-the-game” model, the Coto also has a strong potential. To emerge as an alternative source of income for women. In that capacity, it can contribute to mitigating women’s unemployment. Further in increasing their income. Providing enough content creators and consumers to join the platform. To streamline, automate and secure the rewarding process the upcoming women-exclusive social platform is working on a decentralized Blockchain ecosystem.

Small entrepreneurs and creators can use the platform for free for the first year. After that, they would be charged approximately 2 per cent as platform fees. This is a logically sound decision as the serious users will have an entire year at their disposal to achieve a good reputation among discerning readers and build quality traffic. For women-owned brands, it can facilitate further narrowing down the demographics of audiences they are targeting. It makes the platform a unique one in its own right (at least in India), that would be created, owned, and commercially supported by women.

Commission from ethical commercial sponsorship would act as the key revenue model for the platform.

More ways to earn money

Along with sponsoring the relevant/high-potential content. The brands would also be able to connect directly with the targeted audience. Be it through interactive content. For instance, they can conduct live webinars, merchandising, etc. All such interactions would be chargeable. Subscription products will be another revenue-earning option. Transforming new technology into an active supporter of women’s empowerment. The company is also working on the NFT marketplace to help creators transform their content into non-fungible tokens.

Storyofsouls Recommends

As a meaningfully committed toward mankind we as a magazine. Storyofsouls take pride in actively advocating its endeavours. While helping to empower the females in different sections. Thus eventually realizing the dream of social equality to its fullest. So, we would like to request our discerning women readers to lead this cause. Empowering women in social media by joining the platform.

A growing number of unethical elements of society are using social media technology. As a weapon for surreptitiously conducting women’s crimes. It is now the time for women to digitally unite. Transform social media into a tool to promote a safe, cooperative and commercially enabling platform for the fair gender.

About Storyofsouls

Leave your comments on how did you like this story. If you love it do share it to bring that change that we wish to see in the world.

You can also share your inspiring story with us at replytosos@gmail.com. Story Of Souls is an initiative where we invite people to bring their stories to us. We want people to “write to heal.” The idea of Storyofsouls is appreciated by ALL INDIA RADIO. An Online Platform where you can share your real-life stories. The impact of our stories has reached the UN, and Harvard University. On some real-life stories, web series are also planned. You can also visit our Youtube channel. You can follow us on Facebook LinkedIn Instagram

Storyofsouls is glad to inform you that we are now a Google news verified platform.