The 80-90 decade was a time when fashion was yet to acquire the status of the industry in India. A few enterprising bold personalities ventured ahead during that period. At that time, no one could have perceived fashion designing as a business model. Ritu Beri is foremost among those personalities whose out of box creativity and passion challenged the norms.
Ritu is a noted fashion designer who has kept on evolving with time. Lifestyles and the taste of people have changed, she has maintained her reputation. It won’t be wrong to say that Ritu has acted as a trendsetter or trailblazer for other fashion designers.
Along with some famous Bollywood actors, Ritu’s admirers include Prince Charles, Nicole Kidman, and Former US president Bill Clinton. Today on the eve of International Woman’s Day we storyofsouls is happy to present to this lady who has created an empire with her own grit!
Leading Lady of Fashion
The R in Ritu Beri stands for remarkable. She was the first woman to come up with the idea of personal branding. Today, everyone has tried to explore the side of personal branding. But she was the one to lay the foundation of it before anyone else.
She is undoubtedly known as the leading lady in personal branding and fashion. The relatability of modern fashion with India has been done through her. She has represented India internationally, proving to be the heart and soul of fashion in India.
Let’s now read the detailed interview where Ritu Beri has spoken about her journey, perspectives, and the role of fashion in expressing the powerful image of women in India.
Ritu Beri’s source of inspiration
We started the interview by asking the Indian fashion industry Diva: ‘ What is your main source of inspiration, as a fashion designer?’
Ritu replied: “I like to be surrounded by hyperactivity of visual stimuli, ideas, and talent to replenish my mind’s eye. Life inspires me more than anything else. This motivation fuels my enthusiasm. It has also provided me with some of the most rewarding experiences I could ever ask for.”
What role did Ritu Beri’s educational credentials play in her career?
Ritu discussed the importance of her art background in her job as a fashion designer.
She was in the initial batch of the National Institute of Fashion Technology and will always remember her time there. This is because the time at the NIFT led Ritu to her career as a fashion designer. She realized that she will become a fashion designer in the late 1990s, during which time there was a social revolution in India.
Ritu Beri discusses the RBFF and Luxury League initiatives.
Through projects like the RBFF and the Luxury League, Ritu has repeatedly demonstrated her dedication to society.
When we asked her to expound on these initiatives, she responded, “I founded ‘THE RITU BERI DESIGN FRATERNITY’ in 1997. It was built as a launching pad for young outstanding designers. RBFF –was founded for a good cause, with the objective of assisting young designers. RBFF counsels educate and assists children. The RBFF hosted the capital’s first three-day designer 
fashion festival. Under my direction, the initial round of 22 designers showcased timeless elegance during the RBFF event.
Ritu Beri founded the Luxury League to promote and advertise Indian luxury. The aim was also to kickstart the concept of branding India abroad.
Ritu’s primary purpose behind building The Luxury League is to foster creativity, dynamism, and innovation in the luxury sector.
Through The Luxury League, she intends to form a worldwide consortium. And for this, The Luxury League will target luxury companies, decision-makers, prominent people, and designers.
One of The Luxury League’s aims is to make the world aware of the wealth of knowledge stored within the workshops of Indian firms, as well as to generate professional prospects for India’s young, in addition to supporting and fostering invention.
Ritu Beri’s concept of power apparel for women and how it affects their personality
Ritu says she likes the concept of power dressing. As remote work becomes more widespread, Ritu discussed how it might affect power dressing.
She said, “Remote work has changed how we think and behave, but this is not the case for everyone. That is because some people, such as myself, prefer to wear power attire in order to feel more productive.”
Ritu Beri discusses the role Khadi might play in promoting an image of powerful women
Ritu was the first well-known designer to organize Khadi fashion shows in the 1990s.
As a result, she is known around the world as the bearer of Khadi India.
She discussed the role she believes Khadi may play in building an image of strong women as a fabric and emblem of the freedom movement.
Ritu started, “KHADI has long been acknowledged as “the” fabric of India.
A perfect luxury, a traditional, organic hand-spun cloth. Khadi is a formidable pre-independence fabric… with enormous scope and potential. I believe that women make up 70% of khadi fabric artisans. I am delighted and astounded to learn that the majority of khadi fabric makers are women.”
Globalization, technology, and the difficulties faced by female fashion designers
Fashion, for Ritu Beri, has always been synonymous with innovation, from the invention of the sewing machine to the development of E-commerce. Globalization has connected designers, like Ritu, to the rest of the world.
Ritu was questioned during the interview, “How much has globalization and technology-assisted in alleviating the hardships of new fashion designers, particularly women designers?”
According to her, “3D printing and modern CAD technologies have played a great role in boosting the inventiveness of designers to make clothing based on the clients’ specific body shapes. Knowledge facilitates designers’ activities and boosts their As a result, I believe technology has unquestionably played a significant part in assisting the progress of young designers.”
Ritu Beri discusses her intentions for the year 2022.
Finally, we asked Ritu to reveal her plans for 2022 as a fashion designer.
Ritu said she is more than anything else deeply involved in her NOT-FOR-PROFIT organization THE LUXURY LEAGUE at present. She wants to explore the impossibilities and work in an inspired mode with what fires her passion. There is a voice in her that pushes her to work for a cause.
Her motive is to bring local to global. She has the vision to use fashion as a medium to represent Indian culture. The revival of Indian culture lies within its roots i.e., rural India. Through her sense of purpose and hard work, she is trying to give it back to 
society.
The fashion legend said, “I dream of writing many inspirational books, to leave behind a legacy that shall live long after me. The luxury League is a project close to my heart and I would also be doing my best to promote khadi as the signature fabric of India, a global fabric beyond India.”
While concluding this article, we want you to remember that Ritu’s designs, among other things, personify human features and social problems in the best way possible. Another feature of her designs is an intuitive approach to elegantly empower femininity with the use of the proper colour, design, and cut equation. Whether it’s her contribution to making Khadi a fashion statement or reflecting the relationship between Indian and Western culture via her couture, her creations never fail to impress.
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