WhiteCub ice-cream startup story

WhiteCub ice-cream startup story. This is a venture by a woman entrepreneur and a mom. She brings healthy ice creams made from non-dairy ingredients.

Ice-cream, the favorite dessert of kids and adults alike, is most sought after because of the rich taste it brings along. However, what about those who practice veganism and are off dairy products. Or the ones who are allergic to such products made from regular cow’s milk. Veganism, especially in India, is a novel concept. That is the reason that no one discusses the food and preferences of vegans.

Thus, forcing them to consider only homemade food prepared from soy milk. Vegans swear that ice-cream made from soy milk is more delicious than the regular dairy ice-cream if not equally tasty. But the pain of being left out is too much. Especially when the whole family or group of friends is relishing on branded ice-creams from the market. It is the story of a mompreneur who tasty nondairy milk ice-creams for people allergic to milk or vegan people!

Vegan Products – WhiteCub ice-cream

WhiteCub ice-cream startup story has introduced vegan products to relieve vegans from this pain. Brands like Godrej Natures Basket, Future group’s – FoodHall, HyperCity, and other renowned food chain outlets have accepted the products.

Ms. Sonal, who goes just by her first name, is the first Indian entrepreneur to develop a brand of healthy dairy-free ice creams by the name of WhiteCub.

The idea for Vegan Products

Here is the story of her journey, from a kid, watching a health show on television to an entrepreneur. At such a young age, she understood about vegan products. She recognized that the concept which today she has successfully brought into reality or rather a successful entrepreneur reality.

The idea of turning her love for nondairy products into a business first stemmed from the fact that the so-called healthy dairy food which media are promoting today is not healthy at all. Today, every product in the market contains dairy laden food. Even much food items have an ingredient, derived from dairy, which one can otherwise prepare without dairy products. Let’s say – milk solids, why, etc. This occurrence makes these food items unsuitable for those who consciously avoid diary for health reasons.

WhiteCub ice-cream made-up of Dairy-Free products

Sonal saw it very logical to create this line of WhiteCub Dairy-Free Ice Creams (and some other food items), making a niche market. It was what led her to venture into business. And give shape and name to her idea, as WhiteCub Dairy-Free Ice Creams (and some other food items).

She says that any product made without dairy and dairy-derived ingredients is a dairy-free product. The dairy ingredients include milk, butter, cream, milk solids, etc.

WhiteCub ice-cream is prepared from non-hydrogenated coconut cream and non-GM soy milk, while dairy-free yoghurt is made from plant milk.

Hardships

Talking about her family’s support in her entrepreneurial journey, she said that “When the intent is right, genuine efforts and balance in personal and professional life, families always support you.” same her family did!

WhiteCub ice-cream – Sonal offers tasty nondiary milk icecreams for people allergic to milk

Reminiscing her starting years in business, she recalls the hardships she had to face to start a company that had practically no audience in the country. To make people aware, Sonal started out of a dedicated ice cream parlor in Gurgaon. From there, she has expanded, thanks to excellent reviews and word-of-mouth publicity.

Being a female entrepreneur, no one took her seriously in the first few years of starting her business. People rubbed her off as one outlet hobby.

However, her biggest put-off came as her visit to food industry exhibitions. In the Exhibitions, men responded to her queries by rubbishing cooking as her hobby. They struggled to imagine a woman in the food business.

She also remembers having to go to manufacturers to purchase machinery for her manufacturing unit. Being a woman, no sales agents from these businesses selling food processing machines approached her.

Finally Success

Her first impression in the first few years in the industry was not good. She felt it was a gender-biased set-up that needs to grow out of shackles of narrow-mindedness. However, she saw little success because of all the hard work she put into her work. Both the industry and the customers responded very well to WhiteCub.

As of now, WhiteCub Dairy-Free Ice-creams are available in India’s most premium retail stores. It is available in cities like in Delhi, Mumbai, and Bangalore.

What’s funny is that even though intended for people who don’t like dairy products, WhiteCub Dairy-Free Ice-creams, and other products are being used by customers who consume dairy in their majority of meals, because of better taste and healthiness.

Enriching experience

Sonal also recalls the enriching and fulfilling experience of interacting with kids. The kids with special needs were advised by their doctors to remain on a CFGF (casein-free, gluten-free) diet. She feels honored that her products are being used by such unique customers as well.

She also told about awards that she has received during her journey as an entrepreneur. Sonal says that her brand has received the Department of Science and Technology (DST) award from the Government of India. As an award for its contribution, the company received prize money worth Rs.2.5 lakh. Other than this, WhiteCub has also bagged PETA Food Awards for two years.

Message to the aspiring women entrepreneurs

Before signing off, Sonal has a message to the aspiring women entrepreneurs. She says that they should always think of themselves as entrepreneurs and not women entrepreneurs. She advises women to actively seek support from their families and mentorship from industry peers. It will help to maintain a healthy balance between their personal and professional lives. Besides, they should also dig out the relevant schemes and funds in the government set up that can be useful.

We wish Sonal who is the founder of WhiteCub ice-cream startup story, all the very best. May she soar height in her venture.

Reach her for more at – http://www.whitecub.in/