Every home has its own personality. The colours, furniture, fabrics and little decorative details come together to create a space that feels personal.
But what if your home décor could be designed around exactly what you want?
Shubhi Agrawal built her entrepreneurial journey around this idea. Through her home décor business, Fabsouk Pvt. Ltd., she brought customised rugs, carpets and other décor products to customers who wanted something more personal than standard showroom pieces.
Her journey from the hospitality and aviation industries to entrepreneurship is a story of passion, persistence and the courage to build something of her own.
Who Is Shubhi Agrawal?
Shubhi Agrawal is a Gurgaon-based woman entrepreneur and the founder of Fabsouk Pvt. Ltd., a home décor business focused on customised rugs, carpets and other decorative products.
Her entrepreneurial dream started much earlier than her first business. At just 14, while growing up in a small town in Madhya Pradesh, Shubhi had already expressed her desire to become a job creator rather than a job seeker.
However, her professional journey initially took a different direction.
She began her career in the hospitality industry and later worked in sales and marketing with ITC. Her experience also extended to aviation, hospitality and tourism management, while she developed an understanding of digital marketing along the way.
The corporate world gave her valuable experience, but she eventually realised that entrepreneurship was where she wanted to be.
From a Corporate Career to Home Décor Entrepreneurship
Leaving a stable career and starting a business is never an easy decision.
For Shubhi, it took two years of thought before she finally took the plunge. In 2016, she registered her company, Fabsouk Pvt. Ltd., and began exploring opportunities in the home décor industry.
She had no formal training in interior design or extensive experience in the home décor sector. What she did have was a strong interest in decorating spaces and a willingness to learn.
After researching the market, she decided to focus on customised home décor.
Fabsouk began dealing in products such as customised rugs and carpets, vases, wall art, premium candles and other home and office décor accessories.
Rather than simply selling products from a catalogue, Shubhi wanted to understand what customers wanted and create pieces around their preferences.
What Does Fabsouk Offer?
Fabsouk focuses on customised home and office décor products.
Its range includes:
- Customised rugs
- Customised carpets
- Vases
- Wall art
- Premium candles
- Other home décor accessories
- Office décor products
The concept is particularly useful for customers who want their décor to match a specific room, colour palette, size or aesthetic.
Customisation can also help customers explore designs beyond the standard products available in conventional stores.
Why Customised Rugs and Carpets?
Rugs and carpets can change the character of a room. They add texture, colour and warmth while helping different elements of a space work together.
A standard rug may not always fit a particular room. The dimensions, colours or design may not match the customer’s requirements.
Customised rugs and carpets offer another option.
Customers can discuss their preferences and work towards a design that suits their space. For Shubhi, this personal approach became an important part of her business.
Her direct involvement also allows her to understand the requirements of customers and coordinate with artisans during production.
The Early Challenges of Building a Home Décor Business
Shubhi’s entrepreneurial journey was not without obstacles.
Starting a business without a large financial background meant that capital was one of her biggest challenges. Building a large inventory was difficult because every investment had to be carefully considered.
Finding reliable manufacturers was another hurdle.
She had to spend time searching for manufacturers who understood her requirements and could work with her vision. Eventually, she developed relationships with manufacturers who supported her business.
She also entered an industry where she found it difficult at times to convince people that she could deliver on her promises.
As a woman entrepreneur working in a traditionally male-dominated environment, Shubhi had to build credibility through her work.
How Did Shubhi’s Family Support Her?
Shubhi credits her husband with playing an important role in her entrepreneurial journey.
Starting a business involves uncertainty, long working hours and plenty of moments when things do not go according to plan. Having someone who believes in the idea can make that journey easier.
For Shubhi, her husband’s support gave her confidence during the early stages of building Fabsouk.
That support helped her continue even when entrepreneurship felt difficult.
Working Directly With Artisans
One of the most interesting parts of Shubhi’s business is her direct interaction with artisans.
She visits factories and works with artisans to discuss the development of carpets, including the design and materials required.
Rather than leaving every decision to intermediaries, she remains closely involved in the production process.
This allows her to communicate the customer’s requirements more clearly and reduce the number of middlemen involved in the process.
For customers, this approach can also make customised products more accessible.
Women Empowerment Through Entrepreneurship
Shubhi’s business journey is also closely connected with her belief in women’s financial independence.
She strongly believes that women should have the ability to support themselves financially and pursue their ambitions.
An important part of her business is her relationship with women weavers. According to Shubhi, around 98% of her weavers were women at the time of the original interview.
For her, entrepreneurship is not only about building her own business. It is also about creating opportunities for other women.
What Has the Response to Fabsouk Been Like?
Shubhi describes the response to her work as positive.
Customers appreciated the opportunity to purchase customised, rich-looking décor products at comparatively affordable prices.
The business also had plans to expand into areas such as fine art, customised wall décor and antiques.
For a business that began with limited experience and resources, this growing vision represented an important milestone.
What Advice Does Shubhi Agrawal Have for Women Entrepreneurs?
Shubhi’s advice to aspiring women entrepreneurs is practical.
First, she believes entrepreneurs should have confidence in the product or service they offer. Understanding what you are selling makes it easier to communicate its value to customers.
She also emphasises the importance of knowing your customers. A business cannot be built around assumptions alone. Understanding customer needs can help entrepreneurs make better decisions.
Another lesson she shares is to be calculative with business decisions. Entrepreneurs need to understand their resources and learn how to build sustainable systems rather than repeatedly depending on short-term solutions.
Finally, she believes humility and the right approach can make a significant difference.
What Can Aspiring Entrepreneurs Learn From Shubhi’s Story?
Shubhi’s journey offers several lessons for anyone considering entrepreneurship.
Start With What You Understand and Love
Shubhi’s interest in home decoration became the starting point for her business. Passion alone does not build a company, but it can encourage a person to keep learning when the initial experience is limited.
Research Before Taking the Leap
Before entering the home décor industry, Shubhi studied the market and explored the opportunities available to her.
Research helped her understand where she could build a business and what customers might want.
Build Relationships
Manufacturers, artisans, customers and family members all played a role in her journey.
Entrepreneurship rarely happens in isolation. Building reliable relationships can make it easier to handle the many moving parts of a growing business.
Stay Close to Your Customers
Shubhi’s personal involvement with customers helped her understand their preferences and customise products accordingly.
Listening to customers can reveal opportunities that are easy to miss when a business focuses only on selling.
Keep Moving After Setbacks
Shubhi describes her journey as adventurous, with its share of ups and downs.
She continued moving forward without allowing success to make her complacent. Her belief that there were still miles to go reflects an important entrepreneurial mindset: reaching one milestone does not mean the journey is finished.
Frequently Asked Questions About Shubhi Agrawal and Her Home Décor Business
1. Who is Shubhi Agrawal?
Shubhi Agrawal is a Gurgaon-based woman entrepreneur and the founder of Fabsouk Pvt. Ltd., a home décor business specialising in customised rugs, carpets and other décor accessories.
2. What is Fabsouk?
Fabsouk Pvt. Ltd. is a home décor business founded by Shubhi Agrawal in 2016. The business deals in customised rugs, carpets, vases, wall art, premium candles and other home and office décor products.
3. How did Shubhi Agrawal start her home décor business?
Shubhi entered entrepreneurship after working in hospitality, sales and marketing, aviation and tourism management. After researching the market and following her interest in home decoration, she registered Fabsouk Pvt. Ltd. in 2016.
4. What are customised home décor products?
Customised home décor products are decorative items created or adapted according to a customer’s specific requirements. These can include rugs and carpets designed around preferred sizes, colours, patterns or other room requirements.
5. What challenges did Shubhi Agrawal face as an entrepreneur?
Shubhi faced challenges related to limited capital, finding reliable manufacturers and establishing credibility in a male-dominated industry. She also had to learn the home décor business without having formal experience in the sector.
About the Storyteller
Nandini Sharma Kapur is a language professional who believes in giving wings to words. A linguist by profession and a passionate writer, she enjoys writing stories about emotions and relationships.
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